Southernside Pop Up
Dec
6

Southernside Pop Up

This is one of our final two pop-ups for 2025, so if you’re interested in buying something for the book lover in your life, come by this Saturday. We even have gift cards now.

View Event →
Rock the Block Party with Pearl Dental Studio
Aug
2

Rock the Block Party with Pearl Dental Studio

Back by popular demand, Pearl Dental Studio’s 4th annual Rock the Block Party will be August 2nd from 6-9pm!

  • Free admission

  • Food and drink trucks

  • Live music

  • Free swag bags while supplies last

  • Games

  • Prizes

  • Enter to win a Yeti cooler!

Bring the whole family and party with Pearl Dental Studio. BTW—we’ll be there, too!

View Event →
Third Place Coffee House
Jun
28

Third Place Coffee House

Third Place Coffee House is a new coffee shop opening this month! They’re located on Old Spartanburg Rd in Greer. Their place looks so cute and homey and I can’t wait to pop up.

View Event →
The Swanky Steer Pop Up
May
10

The Swanky Steer Pop Up

It’s Mother’s Day weekend and Swoon will be at the Swanky Steer on Saturday, May 10th! Whether you’re spoiling your mom, a mother-like figure, your partner, or if you just want to spoil yourself, we’ve got you covered.

View Event →
The Bunny Hive Pop Up
May
7

The Bunny Hive Pop Up

Mother’s Day is right around the corner, and what better place for Swoon to pop up at other than the Bunny Hive? We’ll be there Wednesday, May 7th, and while this week might be all about celebrating moms, everyone is welcome to shop. Hope to see you hop on over!

View Event →
Indie Bookstore Day at Mercato Coffee Cafe!
Apr
26

Indie Bookstore Day at Mercato Coffee Cafe!

Indie Bookstore Day is April 26th and we can’t wait to celebrate with you all! We’ll be back at Mercato Coffee Cafe to bring you a romance filled morning.

Our friends at Mercato have come up with three romance trope inspired drinks for you to enjoy while you peruse Swoon’s shelves.

View Event →
Crash Landing by Annie McQuaid Tickets
Apr
17

Crash Landing by Annie McQuaid Tickets

Swoon is thrilled to host author Annie McQuaid for the launch of her debut novel, Crash Landing. Join Annie as she discusses her novel with fellow author Lauren Connolly (P.S. I Hate You) at Sun and Soil Plant Parlor on April 17th. After, both authors will be available to sign copies of their books.

View Event →
Restore Hyper Wellness Pop-Up
Apr
12

Restore Hyper Wellness Pop-Up

We’re here to bring a super important fact to your attention! Reading is good for your brain. Smut included 😉 That’s why we’re deeming our pop up at Restore Self Care Saturday. See you then!

View Event →
The Greenville Spark Pop-Up
Mar
8

The Greenville Spark Pop-Up

March 8th is International Women’s Day! There no better way to treat yourself (or a woman you love) than with a new romance (because there are so many good new romances out right now) and permanent jewelry.

See you at the Greenville Spark!

View Event →
The Southern Growl
Feb
2

The Southern Growl

Swoon is headed to Greer! I can’t wait to be at the Southern Growl on Sunday, February 2nd. Refresh your mind with some explicit content and refresh your body with a crisp beverage.

View Event →